As we head into the festive period, Lottoland has some very big and excited news to reveal to our affiliate partners. Check out the latest affiliate news below and see how you can use it to boost your acquisitions.
El Gordo – The World’s Biggest Xmas Lottery
Christmas is fast approaching and in the lottery world that means only one thing… the world-famous Spanish Christmas Lottery, El Gordo (“the fat one”), is coming!
And this year’s El Gordo is set to be the biggest ever with a £2 BILLION (€2.6 billion) prizepool!
Not only is El Gordo absolutely massive in Spain, but it is becoming a huge attraction for lottery players around the world – especially in Germany and Austria!
The El Gordo draw is a little different to other lottery draws though with players selecting a five-digit number, rather than separate numbers. As this limits the potential amount of numbers to 100,000, players are able to buy a “share” of a bet. A 1/100 share bet can be bought for just £4.99, while players can get the full number to themselves (and therefore the full prize) for £249.99.
The main reason El Gordo is so popular, though, is because it offers some of the best lottery odds in the world. The odds of winning a share of the €4 million jackpot are just 100,000/1, while just matching the last number (a 1 in 10 chance) will also secure players a prize.
This year’s El Gordo draw takes place on 22nd December – so make sure your audience is ready for it!
India’s own special gift-giving festivity, Diwali, is also upon us in November and Lottoland are taking extra care of our Indian players with some extra special Diwali deals for them to enjoy! Keep your eyes peeled our latest Diwali promotions which will be coming thick and fast!
¡Vamos a Mexico!
Finally, Lottoland’s empire is continuing to expand as we enter the Mexican market!
We’re thrilled to continue our expansion in the Americas and we’re so excited to share the love with amazing lotteries like Melate and Revancha!
As with any new market, this is an incredible opportunity to bring in new players and extra commissions!