Fingers in pies

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New TV advertising campaign in the UK

Magazine | Jan 29, 2018

Fingers in pies

More fingers in more pies

At Lottoland, you get MORE: bigger jackpots, exclusive promotions, thrilling side bets and over 30 exciting lotteries from around the world.

It’s all about getting more fingers in more pies, as the saying goes!

As we set out our stall for 2018, we’re bringing this exciting message to the UK with a brand-new and hugely entertaining TV advertising campaign, featuring an adventurous Lottolander literally sticking his fingers in as many pies as he possibly can!

Lottoland has already enjoyed incredible success in the UK, with over 1 MILLION registered customers in just two years and as many as 80,000 brand new registrations in a single month; but now we’re looking to step up to the next level.

In addition to our TV advert, there’s a strategic 360 implementation roadmap for our “More Fingers in More Pies” concept, featuring iPlayer advertising, in-stream video, digital hoarding on the London underground and exciting social media campaigns across Facebook and Twitter.

We’re confident of reaching 80% of the adult population by the end of February, with ambitious yet achievable targets for FTDs.

Naturally, our affiliates will benefit immensely from a huge lift in CTR. There really has never been a better time to be a Lottoland affiliate in the UK!

If you would like to get in touch regarding any of our affiliate programs or if you have any questions at all, please contact us at

by Lottoland Admin

New TV advertising campaign in the UK

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